If you’re a small business owner, you’ve probably heard that social media is a must-have for marketing. But does it actually bring in customers, or is it just a place to post and hope for the best?
The short answer: yes, Facebook and Instagram can absolutely get you customers—but only if you use them the right way.
Let’s break it down and talk about how social media can actually help your business grow.
Having a Facebook or Instagram page for your business is like having a digital storefront. It gives people a place to see what you do, check out your products or services, and get a feel for your brand.
But just posting randomly isn’t enough. The key is to:
When you do this, you start building brand awareness— which is the first step to turning followers into actual paying customers.
People are more likely to buy from a business they trust. And trust is built through:
Facebook and Instagram are perfect for this. When people see real customers talking about your business, leaving reviews, and engaging with your posts, it makes them more likely to trust you.
Encourage happy customers to:
This kind of social proof is gold when it comes to attracting new customers.
If you’re just posting and hoping the right people see it, you might not get the results you want. Facebook and Instagram don’t show your posts to everyone—their algorithms favor posts that get engagement.
Here’s how to reach the right people:
If your organic reach is low, consider running a small paid ad to get your posts seen by more potential customers.
If you’re serious about getting customers from social media, Facebook and Instagram ads can be a huge boost. The great thing is, they’re affordable and can be laser-targeted to reach exactly the people who are most likely to buy from you.
With ads, you can:
Even a small budget ($5–$10 per day) can put your business in front of thousands of potential customers.
A lot of businesses overlook this, but social media is a direct communication tool. If someone comments on your post or sends you a message, that’s a lead—and a potential customer.
Make sure to:
Many small businesses get customers just from having real conversations in DMs.
Yes, Facebook and Instagram can get you customers—but they aren’t magic. Just having an account won’t automatically bring in business.
The key is to be active, engage with people, and use smart strategies like social proof, targeted content, and ads.
Social media is a powerful tool—but like any tool, it only works if you use it the right way.
