If you run a small business, you’ve probably heard people talk about SEO—but what does it actually mean?
SEO (Search Engine Optimization) is basically how your website gets noticed by Google. Think of it like putting your store on the busiest street in town instead of a hidden alley. Sounds important, right? The good news is, you don’t need to be a tech genius to get started. Here are five simple things you can do to help more people find your business online.
Think about what your customers would type into Google. If you own a bakery, they might search for “best cupcakes near me” or “fresh bread in [your city].” Make sure these kinds of words show up naturally on your website, blog, and even in your image descriptions.
Pro Tip: You don’t need fancy tools—just think like your customer.
Nobody likes waiting for a slow website, and Google doesn’t either. A sluggish site can hurt your rankings and drive customers away.
Quick Fixes:
Google loves websites that answer people’s questions. If your site provides useful tips or helpful info, visitors will stay longer, and that boosts your ranking.
Example: If you’re a landscaper, write a blog post on “How to Keep Your Lawn Green All Year.” It helps potential customers and improves your SEO.
Ever searched for “coffee shops near me” and seen a list pop up? That’s Google My Business in action. If you’re not listed there, you’re missing out on local customers.
Action Step: Claim your business on Google and keep your info up to date (hours, phone number, address, etc.).
Good reviews help your business stand out. Plus, they show up in search results, making new customers more likely to trust you.
Easy Ask: “Thanks for stopping by! If you had a great experience, we’d love for you to leave a quick review.”
Because it works. You don’t need to be a tech expert or spend a fortune. Just start small, stay consistent, and watch your website and business grow.
